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My name is Joseph Ouko, and I help businesses improve their visibility across the new generation of search engines powered by AI — including Google’s AI Overviews, ChatGPT, Perplexity, Gemini, Claude, and Bing Copilot.
For years, I worked as a traditional SEO specialist, optimizing websites, improving rankings, and helping small businesses grow. But everything changed when AI-driven search tools began replacing the way people search for information online. I saw brands appear (and disappear) in AI-generated answers with no clear reason, and no one in the industry had a blueprint showing how to fix it.
That led me to build Search Engine Star, a specialized consultancy focused on helping businesses become discoverable, trusted, and accurately represented across AI-powered search engines.
We use intelligent automation and AI tools to perform audits, uncover ranking opportunities, and create optimized content that works—across both traditional and generative search.
Every move we make is based on measurable growth goals. We obsess over ROI, rankings, and revenue—not vanity metrics.
No one-size-fits-all packages. We analyze your niche, goals, and competition to craft an SEO strategy that delivers exactly what your business needs.
My strategic approach combines data-driven insights, innovative techniques, and industry best practices to deliver measurable SEO success.
To help brands become discoverable, trusted, and recommended by AI systems — not just search engines.
I believe the future of search is conversational, multi-modal, and AI-driven. And the businesses that adapt early will dominate their industries.
My values are rooted in innovation, results, and integrity. I embrace the power of AI and automation to stay ahead, while keeping my focus on measurable growth for my clients.
eCommerce
SaaS & tech startups
Agencies (white-label)
Local businesses
Educational platforms
Healthcare providers
Finance & professional services
Whether you need content optimization, local SEO, technical fixes, or full-scale strategy, Search Engine Star is built to help you shine.
Our process simplifies SEO into clear, actionable steps keyword research and content optimization to link building and performance tracking, we ensure your website achieves sustainable.
We begin by understanding your business, goals, and current SEO performance. Using advanced AI tools, we run a comprehensive site audit to identify technical issues, keyword gaps, and missed content opportunities.
Based on our findings, we craft a custom SEO roadmap. This includes keyword targeting, content strategy, technical fixes, and AI optimization techniques to align with both traditional and generative search requirements.
Our team executes the strategy — optimizing on-page elements, improving site speed, building backlinks, and publishing AI-enhanced content designed to rank on Google and appear in AI Overviews.
We track performance in real-time, generate easy-to-understand reports, and continuously refine the strategy based on results. As your visibility grows, we scale efforts to drive more traffic, leads, and ROI.
We’re here to help! Reach out to us for expert guidance, personalized SEO solutions, or any questions you have.
We combine human expertise with advanced AI tools to deliver smarter, faster, and more effective SEO. Our approach focuses on data-driven strategies, real-time optimizations, and measurable results—so you get maximum ROI from your search visibility.
SEO is a long-term investment. While some changes can show results in 1–3 months, most campaigns start seeing consistent growth within 4–6 months, depending on your industry, competition, and site history.
Yes, we offer flexible monthly and yearly plans tailored to startups, growing businesses, and large enterprises. Each plan includes personalized strategies based on your goals and market.
Absolutely. One of our core strengths is optimizing for AI-generated results like Google’s AI Overviews and ChatGPT mentions. We use structured data, content engineering, and semantic SEO to boost your visibility across modern search experiences.
Search Engine Star helps businesses stay relevant in the AI Search Era. Boost your visibility across Google AI Overviews, ChatGPT, Perplexity, Gemini, and other similar LLMs.
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