Connect2 – Ranked #1 & Featured on Google AI Overview

leased line costs ai overview

Project overview

Connect2, a UK telecom provider, needed to stand out in a saturated market dominated by major carriers and comparison sites. Their goal: to rank #1 for “leased line costs” and gain presence in Google’s evolving AI Overview.

Search Engine Star deployed a data-led SEO strategy focused on high-intent keywords, AI Overview schema alignment, and city-based landing pages. We helped them achieve top organic ranking and secure a spot in Google AI Overview, leading to increased leads and brand authority.

Challenges & constraints

Before implementing our SEO strategy, we faced several hurdles that needed careful planning and tailored solutions:

Project solution

To overcome the above challenges, we implemented a tailored SEO strategy designed to maximize visibility, authority, and search relevance:

  • Conducted comprehensive keyword research, prioritizing long-tail and geo-targeted terms

  • Built out SEO-optimized city landing pages (e.g., “leased line costs in Manchester”)

  • Added structured data/schema to enable AI Overview triggers

  • Implemented internal linking between all service and location pages

  • Used NLP-driven content optimization techniques to align with Google’s evolving algorithm

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Success Rate

Results:

Project Name

Dynamic E-Commerce Platform

Category

Web Design

Clients

josefin H. Smith

Date

25 January,2023

Duration

6 Month

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