Eco Renewables Group – Featured in Google AI Overview for “Affordable Solar Panels in Liverpool”

Keyword Research

Content Optimization

Mobile Optimization

Analytics Tracking

Keyword Research

Content Optimization

Mobile Optimization

Analytics Tracking

Keyword Research

Project overview

Eco Renewables Group wanted to establish dominance in the Liverpool solar panel market for “affordable solar panels in Liverpool,” placing their local landing page above AI Overviews and convert that visibility into significant local revenue.

Challenges & constraints

The project faced multiple barriers to success—from powerful national competitors dominating search results to underoptimized local landing pages missing key AI search signals. With high-intent users expecting transparent pricing and strong local trust factors, the challenge was to turn visibility gaps into revenue opportunities.

Strong national competitors and well-funded solar providers dominating both traditional rankings and AI search features.
Their Liverpool landing page was underoptimized: lacked FAQ content, structured data, local authority signals, and proper AI search readiness.
High commercial intent from searches, meaning users are close to purchase and expect very clear pricing, local proof, and trust signals.
Goal to achieve this within 4 months, which is ambitious in a competitive local renewable energy sector.

Projects solution

Search Engine Star deployed an AI SEO strategy focused on local signal, content and schema, and credibility:

Conducted thorough AI SEO audit with focus on that Liverpool landing page; identified content and structural gaps.
Optimized content for local intent: added customised FAQs, affordability messaging, trust credentials, and structured data targeted at “affordable” queries.
Enhanced local SEO: Google Business Profile, local citations, geo-targeted content to reinforce Liverpool relevance.
Built high-quality backlinks from local energy blogs, green tech publications, and Liverpool media to strengthen local authority.
Tailored the page’s structure to align with AI Overview triggers (clear headings, schema for reviews/testimonials, easy readability for AI models).

0 %

Success Rate

Results:

✅ Achieved #1 position above Google AI Overview for “affordable solar panels in Liverpool” in just 4 months.
✅ Page featured in AI Overview and snippets for several Liverpool-solar queries.
✅ Leads from Liverpool organic search increased by ~186%.
✅ Revenue growth in Liverpool region rose significantly due to high conversion from the optimized landing page.
✅ Stronger local brand presence and trust signals among Liverpool homeowners.

Project Name

Eco Renewables Group – Featured in Google AI Overview for “Affordable Solar Panels in Liverpool”

Clients

Eco Renewables Group

Date

25 May,2025

Duration

4 Months

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Eco Renewables Group – Featured in Google AI Overview for “Affordable Solar Panels in Liverpool”

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