Halfords – Featured in Google AI Overview for “Best Electric Bikes UK”

Keyword Research

Content Optimization

Mobile Optimization

Analytics Tracking

Keyword Research

Content Optimization

Mobile Optimization

Analytics Tracking

Keyword Research

Project overview

Halfords, the UK’s leading cycling and automotive retailer, aimed to become the AI-search authority for “best electric bikes UK”—a highly competitive keyword. Their goal: feature in Google AI Overview, dominate organic rankings for top-intent electric bike terms, and boost electric bike revenue significantly within months.

Challenges & constraints

Before achieving measurable growth, the project faced several hurdles that required a strategic and innovative approach. From intense competition in the e-bike market to gaps in AI-driven search optimization, we needed to overcome both technical and market barriers—all within a tight six-month window focused on driving real revenue, not just traffic.

Extremely high competition from specialist e-bike retailers, affiliate review sites, and major outdoor/sports brands.
Product pages not optimized for AI Overviews: missing schema, limited FAQ or conversational content, weak AI search signals.
Halfords’ content was strong traditionally, but not shaped for AI search models or emerging AI Overview triggers.
Need to drive real, measurable revenue growth—not just traffic—within a tight timeframe (6 months).

Projects solution

To overcome these constraints, Search Engine Star implemented a targeted AI SEO strategy:

Performed an AI-centric audit to identify product and category pages lacking structure and AI readiness.
Optimized product pages, particularly “Carrera Subway E Electric Hybrid Bike,” with structured data, enhanced descriptions, FAQs, and clear, intent-aligned content.
Created and optimized authoritative content (buying guides, comparisons, reviews) aimed at high-intent keywords such as “best electric bikes UK,” “electric hybrid bike reviews,” and brand + product specific searches.
Built a backlink campaign targeting cycling, lifestyle, and eco-focused publications to enhance authority and trust.
Monitored AI Overview presence and conversational search platforms (e.g. ChatGPT, Gemini) to refine content and structure monthly.

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Success Rate

Results:

✅ Secured #1 ranking in Google AI Overview for “best electric bikes UK” within ~5 months.
✅ Multiple product pages featured in AI Overviews, including the Carrera Subway E Electric Hybrid Bike.
✅ Revenue from electric bike category grew by 230% within 6 months.
✅ Organic traffic to electric bikes category increased by ~75%.
✅ Improved conversion rates due to better alignment of content with purchase intent.

Project Name

Halfords – Featured in Google AI Overview for “Best Electric Bikes UK”

Clients

Halfords UK

Date

25 January,2025

Duration

6 Month

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Halfords – Featured in Google AI Overview for “Best Electric Bikes UK”

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