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Launching RemitPesa with SEO for Fintech Growth

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Project overview

RemitPesa is a new remittance platform enabling global money transfers to Africa. With licensing and operational setup underway, they needed a strong online presence before launch. SEO became the channel of choice to build trust, generate early traffic, and create market awareness.

Search Engine Star developed a foundational SEO strategy that emphasized AI Overview alignment, geo-intent content, and educational resources that built E-E-A-T. This laid the groundwork for RemitPesa to emerge as a credible fintech brand.

Challenges & constraints

Before implementing our SEO strategy, we faced several hurdles that needed careful planning and tailored solutions:

  • Brand new domain with zero authority
  • Competitive international fintech space
  • Budget limitations
  • Need for trust signals and local relevancy

Our solution

To overcome the above challenges, we implemented a tailored SEO strategy designed to maximize visibility, authority, and search relevance:

  • Targeted keyword strategy like "send money to Kenya from UK"
  • Built comparison and country-focused landing pages
  • Created trust-building content (FAQs, how it works, compliance pages)
  • Integrated structured data and AI-focused content formatting
0 %

Success Rate

Results

  • Featured in Google AI Overviews for long-tail remittance terms
  • Top 10 ranking for key country-specific search queries
  • Improved trust metrics through E-E-A-T optimized content
  • 89% of optimized pages indexed and ranking within 3 months

Get More Traffic & Conversions

Ready to get more traffic and sales? Let’s talk SEO strategy to help your brand earn trust and visibility from day one.

Project Name

Launching RemitPesa with SEO for Fintech Growth

Category

SEO

Clients

RemitPesa.com

Date

12 November,2024

Duration

6 Months

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